OMNI officially launches new image
Friday February 15, 2008 -- Deron Hamel
ORILLIA, Ont. — OMNI used a portion of the first annual OMNIway forum as an opportunity to officially unveil the company’s rebranding initiative to managers from its 17 long-term care homes.

As part of OMNI’s rebranding mission, the company printed a new brochure redefining its values, as well as its new vision — “To demonstrate what is possible with knowledge, love, support and understanding.”

The definitions of seven of OMNI’s core values — leadership, supportive measures, knowledge, creativity, friendliness, fun and laughter and integrity — have been “tweaked,” notes OMNI’s chief operating officer Candace Chartier, in an effort to “trigger the hearts and the minds of our people.”

“We focus on what we do best and we’ve built on that,” she says. “This is really putting an emphasis on what we stand for in the way we care, and we’re really focusing on that.”

The new kid on the block of OMNI’s values is supportive measures.

“Because supportive measures is such a core part of who we are, we actually made that one of our values,” explains Chartier.

Chartier adds that when OMNI decided to market itself with updated values, it looked at the organization as a whole to decide what OMNI is, what it does, as well as the key things that company leaders have in order to inspire people.

“By living our values, we can be inspired leaders,” she says.

Over the past few months, OMNI has gone to great lengths to rebrand the organization. Aside from a new vision statement and values, the company has redesigned its logo, website, newsletter, name tags and business cards.

Readers of the OMNIway newsletter and website will notice that the yellow flower standard has been replaced by the animated orange sun logo which has been used by OMNI for many years. The sun is now complemented by a bright orange, blue and yellow wave.

Chartier says the company decided to rebrand itself to give its image a fresher look.

“We want OMNI to be recognized for that brand,” she says. “We wanted to make the newsletter more attractive to look at and more captivating. It’s (now) easier to look at (and) it captures your attention and has vibrant colours.”